疫情之下的智能家居行業(yè)：市場利好，強者恒強

    疫情之下，消費者對于智能設(shè)備的需求十分強烈。人們更加希望在特殊時期，智能設(shè)備的力量可以代替人工勞動，或是希望通過智能設(shè)備，更好的保護人們的安全。

   與傳統(tǒng)家居建材品類相比智能家居對于線下渠道的依賴性較小。對于一些不需要專業(yè)服務(wù)商安裝，或安裝流程簡單的產(chǎn)品，線上銷售占比反而比較大，例如智能音箱，智能插座，掃地機器人等單品，消費者從線上購買更加便利。疫情期間，消費者雖然需求低迷，但電商平臺依然能夠正常銷售。

   總結(jié)：此次疫情后，消費者不能消費和不愿意消費的情況短期內(nèi)將成為消費市場的主旋律，長期來看，智能家居市場會回歸正常水平，同時可能會迎來小規(guī)模的爆發(fā)，樂觀看待智能家居市場未來發(fā)展，疫情的到來，人們會更加關(guān)注智能家居，例如新風(fēng)，凈水等與人們健康相關(guān)的產(chǎn)品，掃地機器人，智能電飯煲等“宅”經(jīng)濟相關(guān)產(chǎn)品，智慧社區(qū)，智能化公寓管理方案等系統(tǒng)……對于智能家居企業(yè)來說，未來的可能性大于當(dāng)前的困難，這段期間企業(yè)要努力修煉內(nèi)功，提高未來抗風(fēng)險勇能力，并努力成為強者，因為強者恒能！

      The intelligent home field under the epidemic situation: the market is                    good, the strong are always strong

 Under the epidemic situation, consumers have a strong demand for intelligent devices. people hope that during this special period ,the intelligent equipment can replace manual labor and better protect people's safety.

 Compared with traditional home furnishing, smart home has less dependence on offline channels. For some products that do not need to be installed by professional workers , or the installation process is simple, the proportion of online sales is relatively large. For example, smart speakers, smart sockets, sweeping robots etc., it is more convenient for consumers to purchase online. During the epidemic period, although the demand of consumers was low, the e-commerce platform was still able to sell normally.

 Conclusion: after the epidemic, the situation that consumers are unable and unwilling to consume will become the main theme of the consumption market in the short term. While in the long run, the smart home market will return to normal level, and may create a small-scale outbreak. We need to be optimistic about the future development of the smart home market, people will pay more attention to smart home. Some health-related products such as fresh air, water purification etc., other "home" economic related products such as sweeping robots, intelligent rice cookers, and other systems such as smart communities, intelligent apartment management solutions. The future of smart home is greater than the current difficulties. During this period, enterprises should try to strengthen their powder, improve their anti-risk ability, and strive to become the strongest one, because the strong are always strong!